Vision CRM is a powerful Customer Relationship Management system designed to target specific customer segments with specific incentives to bring them back into the store to buy more. Campaigns can be created for a selected group of customers who will be rewarded with dollar or percentage discounts, or points and points multiplier for making a purchase. Results of campaigns are captured and available for detailed analysis comparing, among other things, anticipated and actual response rates.
Transform customer information into clear, actionable knowledge thanks to deep analytics that enable your company to respond quickly to changing customer preferences and emerging market opportunities.
Have a clear understanding of your customer and access to deep segmentation based on their preferences, sales, and demographic information.
Use information intelligently and build on past successes to create campaigns for your valued high margin customers, and different campaigns that will appeal to your value conscience customers.
Enhance customer loyalty by using a holistic view of each customer’s preferences, relationships, and buying history to anticipate their future needs, and to make effective cross-sell and up-sell offers.
• Connect with Customers
• Track campaigns and measure the return on investment
• Tailor messages and offers to highly targeted lists
• Measure your marketing success with Key Performance Indicators (KPI’s)
• Track responses across campaign channels and lead sources
• Create rules to trigger responses based on consumer interest.